Storytelling will change (sic). Long articles such as this, with complete sentences and linguistic device, likely will dwindle in number and be restricted to the remaining newspapers and e-papers. News on small screens, such as that of your cell phone, will spit out in headlines and blurbs and sentences without articles: "Mars rodent attacks NASA probe."

Blogging allows staff to build a personal brand separate from that of their firm; if they are good at it, and build up a readership, that brand may be more valuable to them elsewhere

He helped write a book, “Naked Conversations: How Blogs are Changing the Way Businesses Talk With Customers”, published in January, that has become essential reading for any boss trying to define a new-media strategy for his business."

Under the Bush administration, the federal government has aggressively used a well-established tool of public relations: the prepackaged, ready-to-serve news report that major corporations have long distributed to TV stations to pitch everything from headache remedies to auto insurance. In all, at least 20 federal agencies, including the Defense Department and the Census Bureau, have made and distributed hundreds of television news segments in the past four years, records and interviews show. Many were subsequently broadcast on local stations across the country without any acknowledgement of the government’s role in their production.

How screwed up is the TV business? Here's the logic behind the Fox decision: Bad is not bad. Bad is good. Because good could have turned out bad, and that would have been really bad.

Translation: Cutting back is a business decision that doesn't reflect on the show's creativity. We know you want to be on in May, but if the numbers aren't good against super-stiff sweeps competition, the chances of getting picked up for a third season drop exponentially.

Bloomberg reports that, in direct response to CMD's groundbreaking exposé 'Fake TV News,' the "Federal Communications Commission Chairman Kevin Martin ordered a probe of dozens of television stations. ... The April report by the non-profit Center for Media and Democracy found at least 77 stations, including 23 affiliates of Walt Disney Co.'s ABC network and seven Sinclair Broadcast Group Inc. stations, ignored an FCC warning to disclose sponsors. The maximum fine for each violation is $32,500, rising to $325,000 for multiple infractions, said FCC spokesman Clyde Ensslin. 'If the investigation leads to significant fines, the FCC could cause stations to put disclosures in place that make clearer the corporate role in local news,' said analyst Blair Levin of Stifel Nicolaus & Co. in Washington. 'It depends how hard Martin wants to push it.'"