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This article basically deals with the importance of blogging for companies today. Now that Blogs exist, companies might as well take advantage of them as a medium to promote themselves; well that is, if they manage to maintain a certain standard for their customers and their employees.

Blogging allows staff to build a personal brand separate from that of their firm; if they are good at it, and build up a readership, that brand may be more valuable to them elsewhere

That is the beauty of Blogs, they allow consumers to have some control over companies’ actions and apparently employees are also taking advantage of this new technological advance to speak their minds. Scoble, a former Microsoft employee was one of the biggest Corporate Bloggers out there; he freely criticized Microsoft’s products as well as its media strategies on his own blog called Scobleizer.

He helped write a book, “Naked Conversations: How Blogs are Changing the Way Businesses Talk With Customers”, published in January, that has become essential reading for any boss trying to define a new-media strategy for his business."

As it seems, Scoble quit Microsoft just at the right time, and now moved on to the apparent “pot of gold business”, PodTech.net, the hottest version of Blogs.

I think that it is incredible how we can now speak our minds, but I wonder how much this will last if e-mail and instant messaging in most offices is now prohibited…Will huge Corporations try to take control of Blogging as well, by firing workers? And do you think that Blogs are for the best? What do you think...
Or what happens if on the contrary, sites of public opinion finally do take over the media, are we going to have to rely on the public for news? Can Blogs actually lead to the demise of existing media and of Corporations for that matter?